FAQ

WHAT MAKES SMASH MEDIA DIFFERENT FROM OTHER SOCIAL MEDIA MARKETING FIRMS?

We have over 20 years experience working in the Alcoholic Beverage industry and understand how the industry works. Our strategy utilizes your sales force instead of one company account. This technique has a huge impact on your brand exposure that others do not use.

HOW CAN SOCIAL MEDIA MARKETING DRIVE SALES FOR OUR PRODUCTS?

Social media marketing can drive sales in a few powerful ways. First and foremost, social media is where attention is. Your customers are spending time there every day, and that gives you an incredible opportunity to connect with them directly. It’s not just about pushing products. It’s about creating content that people genuinely care about. In short, social media marketing isn’t just a tool; it’s a game-changer for driving sales.

WHAT KIND OF CONTENT SHOULD WE BE POSTING TO ENGAGE OUR AUDIENCE?

People are on SOCIAL MEDIA to be “SOCIAL”! Content that connects emotionally will always win. Be authentic, be consistent, and don’t be afraid to show some personality. Remember, social media is about conversations, not just broadcasting.

WHAT PLATFORMS SHOULD WE FOCUS ON FOR THE MOST IMPACT?

You need to be where your audience is. For alcohol brands, Instagram and Facebook are must-haves because they offer rich visual storytelling opportunities. But don’t sleep on YouTube or YouTube Shorts/TikTok for content that educates and entertains. Diversify, but always be aware of where your consumers are spending their time.

CAN SOCIAL MEDIA IMPROVE CONNECTIONS WITH OUR RETAILERS?

Social media isn’t just for reaching consumers; it’s for building relationships with retailers too. Highlighting where your products are available, sharing stories of successful partnerships, and even posts to promote your availability in specific areas can catch the attention of retail accounts. Social proof is powerful—when they see the demand, they’ll want in.

WHAT STRATEGIES DO YOU RECOMMEND FOR ON AND OFF-PREMISE ALCOHOL BUYERS?

We suggest creating campaigns that connect the on-premise and off-premise worlds by including posts showcasing signature cocktails, food pairings, the product’s versatility in different settings (e.g., home gatherings, gifts). Posts could also include surveys, ratings and honest opinion polls. Authenticity and honesty is crucial for building trust with your audience.

HOW CAN SOCIAL MEDIA MARKETING HELP US INCREASE BRAND AWARENESS?

In today’s society, social media is where the attention is. This is a powerful tool for increasing brand awareness through a combination of storytelling, community engagement, and targeted content. We stress the importance of creating a variety of content that appeals to different segments of your audience. This might include visually appealing photos, engaging videos, participating in viral challenges, or simply keeping up with the latest memes,.

DO YOU ENSURE THAT OUR POSTS COMPLY WITH ALCOHOL ADVERTISING REGULATIONS?

Being within the alcoholic beverage industry for 20 years, we are fully aware of DISCUS (Distilled Spirits Council of the United States) rules and guidelines.

WILL YOU TRACK AND MEASURE THE SUCCESS OF OUR SOCIAL MEDIA CAMPAIGNS?

With SMASH Media's suite of reports, we can track metrics related to audience growth, reach, impressions, engagement and more. Also, with our Report Builder we can create custom reports with the metrics most important to your brand.

Let's Raise A Glass and Get Social

FAQ